In an alarming revelation for both snack lovers and the concept of education, Lay’s announced a sweeping rebrand this week after internal research found that 42% of consumers were unaware the company’s chips are made from potatoes.
“Our data suggests a shocking number of Americans believed Lay’s were made from… paper, plastic, or ‘some kind of bread,’” said a company spokesperson, visibly clutching a stress ball shaped like a spud. “We realized it’s time to reconnect with our agricultural roots, literally.”
The new campaign, “From Dirt to Delicious,” will feature potato fields, real farmers, and a gentle reminder that potatoes are plants, not “crunchy air.”
Lay’s also plans to rename its original flavor to “Salted Potato,” hoping to reduce confusion among customers who previously thought “Classic” referred to “classic packaging.”
Stock prices rose 3% following the announcement, largely from confused investors mistaking “potato” for “AI.”
